Reach Productions is where creative vision, talent, logistics, event management and technology all come together.
With over 25 years of experience, Brooklyn based event director Thorin Aiello has brought together his production and marketing expertise to create engaging successful events.
Reach has been built from the ground up to be a single resource where Event Management, Talent, Design, Marketing, Branding, Fabrication and Catering are all seamlessly integrated. Each component can stand alone or be used in conjunction to customize your event and accommodate your particular needs.
Meet Our Team
Thorin Aiello
Owner, Founder
Director of Operations
Business Development
Thorin is an innovative, solution-driven, technology inspired Event Director with more than 25 years of success in private and public institutions, working with C-Suite stakeholders and influencers. Thorin has worked with companies like Compass Group, Sony Music, Pacha, Crobar, WMC, Bedrock Records, Clique Marketing Group & many more. He spent the late 90's & 2000’s running his own marketing & promotional management company for outdoor music festivals, nightclubs, lounges, restaurants & concert halls. This gave him a foundation in understanding what it takes to organize and execute large corporate & social events. The last 18 years Thorin has been the Director of Catering & Special Events at NJIT, a school of international reputation and acclaim. Solely responsible for over 25 million dollars in special events & catering over his time there. Some have been for groups as large as 2000 people and many have been for both American and Foreign dignitaries.
Michael Aiello
Culinary Director
Catering Consultant
Despite the fact that Michael is only 36 years old he has a vast wealth of experience in all major facets of the food industry. Working as an executive chef for Compass Group (one of the most respected food service companies in the US) he oversaw the feeding of thousands of college students on a daily basis. Michael’s fine dining experience started with his working as a line chef at the Palm in Manhattan while attending college. He later became Executive Chef at Palm 1 their original location. He has also done stints at the Lambs Club, City Crab and the Sea Grill in Rockefeller Center all landmark Manhattan restaurants.
Joseph Cassese
Director of Digital Marketing
Brand Activation
• Online Strategy
• eCommerce
• Search & Social Paid Marketing
• Google Ads
• Facebook Ads
• Instagram Ads
• Bing Ads
• LinkedIn Ads
• Yahoo Ads
• Amazon Marketplace
• Landing Page development
Samwise
HR Director
Taste Tester
Mascot
He keeps the office smiling, which has proven to improve productivity at REACH HQ. He is also excellent for our bottom line, since he works for Treats & Belly Rubs!
"you are only as good as your team and here at reach we pride ourselves on only working with the best."